About Us



Embrace is thriving Crystal Retailer and Psychic Community providing a place of beauty, wonder, spiritual awareness and peace. Through humour, joy and laughter we have created a welcoming space to connect with each other, nurture one’s spiritual health and flourish. We are a proud leader in quality new age, spiritual and inspirational products and home to some of the best and elite psychics our industry has to offer. We deeply enjoy bringing people together from a huge range of backgrounds and creating an atmosphere of oneness and mutual respect.

Think of John Lennon’s song “Imagine” and that is what comes to mind when you walk into the magical doors of Embrace. We are striving to make this world a better place through quality products that help to enhance, uplift and cherish our souls.

Inclusion is extremely important to us, and we have a strong focus on diversity. That is why we “embrace” everybody’s cultures, religions, faiths, race, sexuality, ethnicticity, gender, apperance and differences, and aiming to bring the world all together as ONE! Imagine!

We believe that all of us working together can bring a positive improvement to humanity and our planet.


We are serious about upholding principles of the Fair Trading compliace and Australian consumer laws. We strive for the highest standards of integrithy and efficiency and we expect all our team mates to do the same. At all times we will act with ethics, integrity and honesty. Our values are strong and we believe in what we do and how we do it.

Our crystals are by no means the cheapest on the market, as we are serious about sourcing them ethically. This means that we pay that bit extra, knowing with peace of mind our money is not going into child labour or dangerous working conditions. It gives us much joy to help feed clothe and feed villages and for that, we will never compromise on price!


We at Embrace are a family! Embrace would not be Embrace if the people behind it were not as important as Embrace itself.

We not only work together but we also eat together, play together, cry and laugh together. We all share the same core values which has built Embrace to the level of excellency we have so proudly achieved. Embrace would not be the supportive place it is today if the people behind it were not as close-knit and connected. We are united in our passion for Embrace as a family of sisters (and brothers) who love, honour and respect one another and all those we serve.

Our team loves and respects one another and those we serve – we celebrate each other’s strengths, while respecting the differences among us.

Love for each other, love for our products and a passion for what we do reflects through the eyes of all our team members. We celebrate each other’s strengths and we respect each other’s differences. Meet the team… this is our Embrace Family, and this is our spiritual family, our sisters and brothers, our friends and our work mates.We are a family, we are sisters, we are united and we are Embrace!


Embrace’s big sister, Lara has been part of the furniture since the very beginning. With her mother Ruth being one of Rosie’s best and dearest friends, Lara had no trouble fitting into the family.

Lara is our other manager in the store. Our computer guru who handles all our techy boring stuff from online right through to social media and social media stuff. From Facebook to Instagram to adding new products into our system, photography, staff training, customer service and stock purchasing, Lara has been Embrace’s backbone.

She can sometimes be seen in our store window adding her creative hand in merchandising and adds sprinkles of smiles where ever she goes. Lara can’t help herself and when she pops in store she will start to change everything around and somehow make the store look more amazing than it was before. True story!

Totally full of energy, Lara is definitely the lively bean at Embrace and keeps us all on our toes. Let’s just say this… behind every good business there is a great woman… and Lara is that woman!

Fun Fact about Lara: Lara loves nothing more than to raid Rosie and Ross’s refrigerator and junk food cupboard. Ross has to sometimes lock up the pantry before she comes over otherwise she will eat all his sweet n sour candies. She still owes Ross about 10 pizza trays!




FAVOURITE PART OF HER JOB: Bossing her boss Rosie! :)


From the very first day Embrace opened their doors in 2010 Angelina has been with us from birth. Angelina has played many roles during the years from store manager, to purchasing duties to now finding her niche in visual merchandising.

Have you ever wondered how we manage to make our store so visually appealing, pretty and totally magical? Well, Angelina is to thank for that.

Angelina has also made us all very proud Aunties at Embrace and so it is with great excitement when she comes in with her two bubba daughters who have now become our very newest members of Embrace.

Ang will be seen in the shop window, on top of the ladder, hanging of the ceiling and carrying the heaviest of crystals as she spreads her magic in making our shop look mystical and stunning. During this time you will always see Aunty Rosie proudly walking Westfield with a baby in the pram as Ang spends her day sprinkling her sparkles in our store.

Fun facts about Angelina:

Angelina has secret shares in the Nutella factory. We are still working out where she puts it all, but she will always have a Nutella something when ever she comes in store! She also has this way of making her hair styles look like she has just walked out of a salon but continues to tell us she just woke up like this!




FAVOURITE PART OF HER JOB: Catching up with her besties


 With her exotic Spanish accent and background in everything spiritual and paranormal, Alana is the perfect addition to our Embrace family. One of our busiest psychics instore and online you will also find Alana behind the counter serving with you with gratitude and love and guiding you to make sure your next purchase is exactly what you need to bring sunshine and happiness into your life.

Alana is the fairy godmother amongst us all, she keeps our shop spotlessly clean, our crystals sparkling and shinny and and our jewellery dazzling enough for any queen to wear. Alana makes things happen , she is a go-getter and knows her stuff inside out! If you are lucky enough to have Alana serve you , you can be guaranteed to receive the correct and honest advice.

We call Alana our pocket rocket firecracker, as she is always full of energy, laughing and smiling and getting things done that the rest of us don't want to do.

Fun facts about Alana:

Alana has more high heel stillettos than Imelda Marcos and her dream is to one day open her own shoe label! Alana can work all day long in her PeepToes without a complaint in the world. Once she builds her shoe factory, her ambition to is achieve world dominance in the fashion industry ensuring that we are all wearing clothing straight off the catwalk from Milan!

STAR SIGN: Scorpio





Our real life Egyptian goddess, Nancy, brings her love and passion for people and her skills and knowledge of sales and service to the Embrace Family. Nancy is definitely our resident chatterbox and loves nothing more than to have heart-to-hearts with our customers. She lovingly gets to know them all by name and becomes everyone’s BFF effortlessly. We know when Nancy is rostered on as we save our tummy’s for the many exotic home cooked sweets her beautiful mother makes especially for us girls. Nancy’s passion is jewellery, and if she sees you at our jewellery cabinet, watch out. She will have you hooked!

Fun Facts about Nancy:

Nancy literally knows how to talk under water. She is about to sell her secret to the underwater space station along with her mother's secret herbs and spices!






Amara - Amara was once our baby maiden in the store who has grown into our gorgeous goddess. Amara is the Lara in store when we don't have Lara, or when Lara is so busy with other Embrace projects. Amara spends most of her time at Embrace online, helping to SKU all the products in the system, taking pics, pricing, and managing online sales. She is also our backup girl if someone is having a sickie in-store, so you may sometimes see her behind the shop counter. Amara started with us as a young, fresh-eyed teenager, who was a junior and now she runs an integral role within the store, mainly all behind the scenes. 

Fun facts about Amara: Amara is studying to be a fashion designer and she has more clothes in her wardrobe than Zara! She is also a professional make up artist who can't stop picking at our zits and fixing our bad make up days! When Amara makes her millions as Australia's next top fashion icon, we want free clothes! 

STAR SIGN: Scorpio



FAVOURITE PART OF HER JOB: Working from home in PJs


The only male in our team, we call him “Ross the Boss”. Embrace’s handyman and big brother. You will always see Ross on a ladder, gluing broken pieces together, fixing fixtures, hanging ornaments, answering phones and playing practical jokes on us all!

Married to the love of his life Rosie, Ross who isn’t really into all this witchy woo hoo stuff has been our biggest supporter and financier. He likes to think he is the boss, and all the good ideas are his, but we have worked out a way to let him think that after we have just planted the seed in his head. For some reason all the little old ladies just love him and they always ask if he is the psychic!! 😊😊😊

Fun fact about Ross: Ross spends his whole day on his mobile phone outside of Embrace’s doors. We still haven’t worked out who he is talking to but it makes him look important so we don’t ask questions.






Mel - Mel walked into Embrace as a customer and walked out as our top sales girl! You will see Mel on the floor, always with a huge smile on her face and a big giggle always ready to have a laugh with our customers. Mel has a great knowledge about crystals and she is the go-to person to see if you need some crystal advice. Her customer service is impeccable, we call her the "speedy gonzales" of the store! Always running around, getting things done in a jiffy and then finishing the day off with more energy to burn!

Fun facts about Mel: Mel might like to work hard, but she definitely knows how to party harder! She is secretly planning to turn Embrace into a night club by night, where all the crystals will shine bright and sparkly for all the party animals out there!




FAVOURITE PART OF HER JOB: Cleaning (no joke!)


Renay is the party animal of our team. She parties hard and she works harder. Renay is the backbone of our online orders, and she meticously goes through each and every one to make sure they are packed and sent to you in tip top shape. Her smile lights up our whole entire store and even though she is still a rookie in the world of crystals she like the rest of us is totally addicted! Renay likes to leave little surprises in all her online orders so make sure you check on your next order to see what she has left for you.

Fun Fact about Renay: Renay might be small but she has the roar of a lion and the might of King Kong. She has become our protector in the store and god help anyone who upsets her girls!

STAR SIGN: Scorpio



FAVOURITE PART OF HER JOB: Driving across the country side to do drop offs, deliveries & pick ups

Is this you?

Embrace is a thriving community and we are constantly inundated with online orders, social media and all that comes in between. We are always looking for the right fit to our Embrace family and if that is you drop us a line. 

meet our founder


We like to do things differently

Our Vision

We aspire to
make the world a more connected and better place as the global market leader,
providing access to spiritual & psychic support and high quality spiritual,
holistic lifestyle and inspirational gifts, products, services and resources.

We strive to make this world a better place through quality services and products that help enhance, uplift and cherish our souls. We embrace everyone’s culture, faith and stage of this lifetime and aim to unite people with the common thread of humanity and humility.

Our vision is to
make a positive difference in at least one person’s life each and every day, as
we show them how to nourish their soul and create their dream life!

Our Mission

Our mission is to stand, as we always have, for the
highest level of ethics and take an alternative and holistic approach to
provide a spiritual, yet balanced lifestyle for people of all ages and diverse

We will not stand for any woo-hoo nonsence, and we will continue
to educate the “everyday” people about the practical uses of crystals as well
as the metaphysical beliefs associated with them. Our aim is to remove the
stigma of “hippie” and “new age” terminology within the industry, in order for
everybody, no matter age, race, religion, sexuality, creed, or profession to
enjoy what mother earth has given us.

As the leader in quality crystals, spiritual, and inspirational
products and services for the past 15 years, we always remain aligned with the
light and walk our path with integrity, truth, faith and confidence. However,
we are still everyday people, living a very much human existence, so we will
not claim to know everything or have a “better than thou” attitude. We are all
equals trying to navigate this world as best as we can, and Embrace will allow
you to be whoever it is you want to be, with no judgement, as we guide you along
your spiritual path with an easy to relate understanding.

Our message is
one of love, unity, beauty and above all fun, as we support the hopes and
dreams you have been searching for.


We are committed to maintaining our leadership in the stone and crystal industry by having high standards of ethical behavior. We expect our supply partners to uphold our high standards of ethical behavior, implement honorable policies and practices, and treat their employees fairly, in accordance with compliance with local laws and regulations. We require all of our suppliers to sign an agreement attesting to these standards and we take all possible steps to ensure that the products we guarantee are ethically sourced. , including regular company visits and factory inspections.